For Coco Balloon Store & Event Party we worked on a full rebranding with the purpose of giving cohesion to the brand across the different platforms and media.
We based our design choices using the concepts
fun
professional
in-motion
playful
And we got to 4 colors that could create a set of color combinations for all the services they provided and that could also work as gradients to have more color options.
The typography choice is playful but still very clean, readable, and professional with a wide range of variants to create hierarchy in texts and paragraphs.
Using waves in the images and on texts helps to give a sense of motion to the brand, in combination with the colors, typography, icons, and patterns, it creates a strong, fun, and eye-catching brand identity.
